Monterey Boats

Developed a bold sub-brand campaign for Monterey Boats’ Roswell Surf Edition, a line built for wake surfing. Combined edgy lifestyle photography, energetic graphics, and clever juxtapositions — like classic surf imagery set against calm lakes — to create a distinct visual and tonal identity. Work included a dedicated brochure and a series of print ads that broke from traditional boating marketing, appealing to a younger, more adventurous audience while keeping ties to the core Monterey brand.