O.Z. Tyler Kentucky Bourbon

Concept and design for two award-worthy campaigns celebrating the heritage of Kentucky bourbon while boldly embracing O.Z. Tyler’s technological innovation in speeding up the aging process. Using sharp headlines, rich textures, and a mix of traditional bourbon cues with modern visual elements, the ads playfully acknowledge the “cheat” while reframing it as progress. The result is a visually striking series that honors tradition, sparks curiosity, and positions O.Z. Tyler as both a disruptor and a keeper of the craft.